在线旅游公司商业模式的研究分析—以途牛旅游为例(任务书,开题报告,论文14000字)
摘要
跟着经济和生活水平的进步，越来越多的人经过旅游这个方式来达到精神上的满足感。度假和外出慢慢地成为群众生活中无法替代的一部分，同时由于移动互联网的渐渐成熟和电子商务的迅速成长，在线旅游被越来越多的消费者所追捧。在线旅游主要以互联网为依托，旅游主体可以利用网络销售产品或服务，同时用户也可以在网上提前订购旅游产品或服务,并通过线上或线下进行付款。作为一个有大潜力的行业，在线旅游市场不停发展，继续壮大,其竞争也越来越猛烈,是以积极地摸索新的商业模式对在线旅游企业的发展便显得尤为重要。
本文起首阐述了研究的背景意义，目的，国内外研究动态，研究内容与方法以及研究的不足之处；然后阐述了在线旅游的商业模式的多样化，包括在线旅游的定义以及商业模式的类别和特点；接着以途牛旅游的商业模式为代表及进行具体分析，它包括企业价值、产品服务、客户关系、盈利模式和核心竞争力等。同时，分析了途牛商业模式的优势、风险和发展前景。最后，总结了其商业模式对我国在线旅游的启示。
关键词：在线旅游；商业模式；途牛；发展趋势
Abstract
With the progress of the economy and living standards, more and more people have achieved this spiritual satisfaction through tourism. Vacation and going out have slowly become an irreplaceable part of people's lives. At the same time, due to the maturing of the mobile Internet and the rapid growth of e-commerce, online travel is increasingly sought after by consumers. Online travel is mainly based on the Internet. Tourists can use the Internet to sell products or services. Users can also order travel products or services online and make payments online or offline. As an industry with great potential, the online travel market continues to grow, continues to grow, and its competition is becoming increasingly fierce. It is particularly important for the development of online travel companies to actively explore new business models.
This paper first introduces the research background, purpose and significance, the contents and methods of the research, and the deficiencies of the research. Then it elaborates the diversification of the business model of online travel, including the definition of online travel and the types and characteristics of business models; The business model of Tueniu Tourism is represented and analyzed in detail. It includes corporate value, product service, customer relationship, profit model, and core competitiveness. At the same time, it analyzes the advantages, risks and development prospects of the transit cattle business model. Finally, it summarizes the enlightenment of its business model on online travel in China.
Keywords: online travel; business model; transit cattle; development trend
目录
第一章绪论 1
1.1研究背景与意义 1
1.2研究目的和内容 1
1.3国内外研究动态 2
1.4研究方法及不足之处 2
第二章在线旅游的发展现状 4
2.1在线旅游的定义 4
2.2在线旅游的发展现状 4
第三章在线旅游商业模式分析 6
3.1在线旅游商业模式分类 6
3.2在线旅游商业模式对比分析 7
3.3在线旅游商业模式存在的不足及对策 8
第四章途牛商业模式分析 9
4.1途牛网简介 9
4.2途牛的运作模式 10
4.3途牛的商业模式 10
4.3.1价值定位 11
4.3.2产品服务 11
4.3.3目标市场 11
4.3.4客户关系 11
4.3.5核心竞争力 12
4.3.6盈利模式 12
4.4途牛商业模式存在的不足及对策 12
4.5途牛商业模式的发展潜力 14
第五章在线旅游商业模式的发展趋势 16
5.1途牛对在线旅游商业模式的启示 16
5.2在线旅游商业模式的发展趋势 16
第六章总结 18
参考文献 20
致谢 21 |
