新零售环境下供应链数字化管理智能模式研究(任务书,开题报告,论文18000字)
摘要
零售的本质是无时无刻地始终为消费者提供超出期望的内容，即商品满足消费者变化的需求和供应链效率这两个核心要素。零售业发展至今，商品在不断丰富，渠道在不断推陈出新，消费需求在不断改变，但是零售的本质不会变。然而，零售只是将商品直接出售给消费者的最后环节，要高效、要超出预期，则必须依赖于整个供应链的有效支持。零售企业主要是通过优异的供应链管理控制能力和适合的销售策略，实现低成本、高流量、高购买率、高回头率和高顾客忠诚度。部分市场表面上的低价策略，本质上体现的是强大的供应链管理和策划能力。随着互联网大数据的不断发展，通过线下门店的低成本流量引流至线上的APP，实现线上线下的融合，实现消费者信息数据化，可进行简单化的互联网管理。从客户、物流、支付、服务等数字一体化，提供个性化需求，使得供应链从之前的标准化和规模化逐步走向定制化和智能化。
关键词：新零售；供应链；人工智能；大数据
Abstract
The essence of retail is to provide consumers with more than expected content all the time, that is, the two core elements of the demand for consumer change and the efficiency of the supply chain. Since the retail industry has developed, the goods are constantly enriched, the channels are constantly emerging, the consumption demand is constantly changing, but the essence of retail will not change. However, zero, however, zero Selling goods directly to the consumer is the last part of the sale. To be efficient and exceed expectations, it must depend on the effective support of the whole supply chain. The retail enterprise is mainly through excellent supply chain management control ability and suitable sales strategy to achieve low cost, high flow, high purchase rate, and high return. Rate and high customer loyalty. Part of the market on the surface of the low-price strategy, essentially reflects a strong supply chain management and planning capabilities. With the continuous development of the Internet big data, the low cost flow of offline stores can be drained to the online app to realize the integration of online and offline, realize the digitalization of consumer information, and simplify the Internet management. From customer, logistics, payment, service and other digital integration, to provide personalized demand, the supply chain from the previous standardization and scale gradually to customized and intelligent.
Keyword: New retail ; supply chain; artificial intelligence; big data
目录
摘要 I
Abstract II
第1章 绪论 1
1.1 研究背景与意义 1
1.2 研究的基本思路与研究方法 3
1.2.1对比分析法 3
1.2.2文献研究 5
1.2.3新零售供应链评价 6
1.3 研究的内容与目标 7
1.4 国内外研究动态 7
1．4．1国外研究现状及其综述 7
1．4．2国内研究现状及评述 8
第2章 新零售环境下供应链的数字智能化发展现状 9
2.1云供应链主体的升级 9
2.2相关企业智能供应链物流的建设 10
2.3新零售供应链必将出现三个重要特征 12
第3章 新零售下智能供应链的问题以及解决方案 13
3.1 新零售下智能供应链的问题 13
3.2 新零售时代供应链管理的相关问题解决方案 14
第4章 机遇与挑战 17
第5章 总结与展望 20
5.1 全文总结 20
5.2 未来研究展望 20
参考文献 22
致谢 23
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