途牛旅游网站盈利模式研究(含调查问卷)

途牛旅游网站盈利模式研究(含调查问卷)(开题报告,论文16000字)
摘  要
俗话说：“读万卷书不如行万里路”。在经济技术迅速发展、物质条件日益改善、精神文化需求日益增多的今天，旅游已经成为人们拓展视野、修养身心的一种必不可少的休闲娱乐方式。在全球旅游电子商务迅猛发展的大时代背景下，国内的旅游网站也如雨后春笋般成长起来。
本篇论文首先根据目前在线旅游市场的发展变化，主要采用文献综述法和问卷调查法研究了“途牛网”现有盈利模式发展的竞争优势和市场困境。其次，分析总结出影响途牛网盈利模式的因素并针对其影响因素仔细研究了“途牛网”盈利模式的改进策略。最后，希望本篇文章能为途牛经营者作一定的参考，帮助其更有效地稳定旧市场、占领新市场，能够在在线旅游市场激流中勇攀高峰，同时也希望能促进我国旅游业这个大环境能更加健康快速的发展，更希望国内的旅游网站在世界在线旅游网中发挥特长、做大做强。
关键词：在线旅游  途牛网  盈利模式
 
Tuniu travel website profit pattern analysis
Abstract
As the saying goes: "reading thousands of books than a million miles". In the rapid economic and technological development, material conditions becomes full, spiritual and cultural needs of the growing number of today, tourism has become people to expand their horizons,, cultivation and an essential way of leisure entertainment. In the global tourism electronic commerce rapid development background of the times, domestic travel website also like bamboo shoots after a spring rain like growing up.
This thesis first according to the online travel market development and changes, mainly by method of literature review and questionnaire survey method to study the development of existing profit model "Tuniu net" the competitive advantage and market situation. Secondly, analyze and summarize the factors that affect the Tuniu net profit model and the factors that influence the carefully studied the strategies of improving the Tuniu net profit model. At last, I hope this article can make a reference for the Tuniu operators to help them more effectively stabilize the old market, occupied the market, to online travel market in the stream of scaled new heights, also hope to can promote the environment of China's tourism industry more healthy and rapid development, Hope that the domestic tourism website in the world of online travel to play specialty, bigger and stronger.
Key words: Online travel; Tuniu network; Profit model
 
目  录
摘  要    I
Abstract    II
第一章 引言    1
1.1研究背景    1
1.2研究目标与意义    1
1.3国内外研究现状分析    2
1.3.1国内研究现状    2
1.3.2国外研究现状    3
1.4研究内容与方法    3
1.4.1研究思路    3
1.4.2研究内容    4
1.4.3研究方法    5
第二章 途牛旅游网盈利模式的现状    6
2.1盈利模式简介    6
2.2途牛网主要的盈利模式    6
2.2.1理念创新    6
2.2.2技能优势    7
2.2.3合作互利    8
第三章 途牛旅游网客户问卷调查    9
3.1问卷调查设计    9
3.2调查问卷的发放和回收    9
3.2.1调查问卷发放    9
3.2.2调查问卷回收    9
3.3调查问卷的统计    9
第四章 基于调查的途牛旅游网盈利模式影响因素分析    16
4.1活动因素    16
4.2产品因素    16
4.3技术因素    17
4.4服务因素    18
第五章 途牛旅游网盈利模式的改进策略    19
5.1增强产品竞争力，扩大盈利空间    19
5.2解决技术问题，争取盈利最大化    19
5.3强化客户服务，争取更多盈利    20
5.4多元化经营，提高盈利能力    20
第六章 结论与展望    22
6.1研究结论    22
6.2研究中存在的不足与展望    22
参考文献    23
附录    26
致谢    28