大数据与人工智能在新零售中的应用研究(任务书,开题报告,论文15000字)
摘要
在当今社会信息技术、消费需求等多重因素的影响下，我国的零售行业出现了新的转变方向，传统零售和纯电商将不再能在市场中占有绝对优势，只有将线上和线下打通才能获得竞争优势，新零售就是“线上+线下+物流”的深度融合。自2016年新零售这一概念被提出起，各大互联网企业便纷纷投入对新零售的探索之路中。本文通过分析新零售近两年来的发展情况，发现目前我国新零售的发展仍然存在许多问题，配套体系不完善、场景化未广泛实现、线上线下的融合不深入等都是制约新零售发展的重要因素。针对这些问题，采取适当简化物流流程、保证线上与线下服务一致等措施可以在某些程度上缓解这些问题。在打通线上、线下并联动物流的过程中，线下的零售不再仅仅是传统零售，线上的零售也不再仅仅是电商零售。完全打破过去零售的边界，以全新的模式迎接消费者，才能够使消费者的消费体验得到大大的提升，这才是新零售发展的核心所在。
关键词：新零售；线上＋线下＋物流；消费体验
Abstract
In today's society, under the influence of many factors such as information technology and consumption demand, China's retail industry has emerged a new direction of change, the traditional retail and pure electronic commerce will no longer occupy the absolute advantage in the market, only getting through the boundary of online and offline can gain competitive advantage, the new retail is the deep integration of "online + offline + logistics". Since the concept of new retailing was proposed in 2016, major internet companies have been investing in the search for new retailing. This paper analyzes the development of new retailing in recent two years, and finds that there are still many problems in the development of new retailing in our country, such as imperfect supporting system, not being widely realized in scene, and not deep integration under line, etc. are the important factors restricting the development of new retailing. In order to solve these problems, some measures such as simplifying the logistics process and ensuring the consistency of online and offline services can be alleviated to some extent.In the process of getting through the boundary of online, offline and logistics, offline retail is no longer just the traditional retail, online retail is no longer just the electricity business retail.Completely break the past retail boundaries, with a new model to meet consumers, to enable consumers to greatly enhance the consumer experience, which is the core of the development of new retail.
Keywords:new retail; online + offline + logistics; consumer experience
目录
摘要 I
Abstract II
第1章绪论 1
1.1选题背景 1
1.2研究方法与研究思路 2
1.3文献综述 2
1.3.1国内新零售的主要研究成果 2
1.3.2国外新零售的主要研究成果 3
第2章新零售的相关理论概述 4
2.1产品及供应链的重构 4
2.2销售通路与场景的重构 5
2.3消费者关系的重构 5
第3章新零售行业多维分析 6
3.1新零售成因分析 6
3.1.1信息技术 6
3.1.2消费需求 6
3.1.3竞争势态 7
3.2新零售发展现状分析 8
3.3新零售与传统零售的对比分析 8
第4章新零售应用实例分析——盒马鲜生 10
4.1盒马鲜生概况分析 10
4.2盒马鲜生技术方法分析 12
第5章新零售发展中的问题与解决方法 14
5.1新零售发展中的问题与制约因素 14
5.1.1配套体系不完善 14
5.1.2场景化尚未广泛实现 14
5.1.3线上与线下的融合不全面 15
5.2解决方法 15
5.2.1完善配套体系 15
5.2.2加强建设消费场景化 16
5.2.3推动线上与线下融合 17
第6章新零售的发展趋势 18
6.1更加以消费者为中心 18
6.2零售精准化和场景化 18
6.3零售社区化 18
6.4智能化零售和无人零售兴起 19
第7章总结及启示 20
参考文献 21
致谢 22
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